EVACUATE KHARKIV
Posters for Evacuate Kharkiv, which won the Red Dot Design Award in the categories of "Advertising" (subcategory "social campaign") and "Illustrations" (subcategory "advertising illustrations").
Project Essence On February 24, 2022, Russian troops launched a war on the territory of independent Ukraine.
Kharkiv, the second-largest city in Ukraine, suffers from shelling with heavy artillery and small arms fire. Civilians are trapped in the combat zone, unable to leave their homes due to constant bombings and shelling, as the Russian authorities refuse to open humanitarian corridors. The only way to deliver supplies to the city residents is through volunteer organizations.
One of them is Evacuatekharkiv.org
Client:
Agency:
IAMIDEA
Idea, Copywriting:
Irene Ilchanka
Art Direction, Illustration:
Evelina Yatselenko
The insight is that every person who buys a hot dog from a street vendor, enjoying a crispy freshly baked bun or exquisite cheese in France, the UK, Belgium, or anywhere else, understands the value and complexity of obtaining such a simple and ordinary thing as food, which during the occupation of Kharkiv became a basic necessity for survival.
More about the project can be found here
This campaign aimed to spread truthful information and raise funds to purchase supplies for the civilian population.
As the target audience, residents of European countries, the USA, and Canada were chosen.
IAMIDEA agency, in collaboration with Irene Ilchanka and Evelina Yatselenko, created a series of prints and distributed them among the Ukrainian community residing in other European countries, the USA, and Canada.